Effective Employer Branding
on a Budget
Our Lean Methodology ensures maximum impact with minimal resources.
As a HR professional,
Uncertain Where to Start?
Unsure how to begin or improve your employer branding?
Lack of Clear Strategy?
Struggling to create impactful and measurable strategies?
Need Executive Buy-In?
Struggle to convince leadership about the importance of employer branding?
Limited Resources?
Facing budget and manpower constraints?
How Talent Brand can help?
With LEAN approach, we specialize in streamlined analysis, efficient production, and agile testing— handling all the crucial details to promptly create a compelling employer brand.
Step 1
Research
- Understand vision, mission, and core values.
- Talent insights and market analysis.
Research
1.5 week
Step 2
Prototyping
- Create a preliminary EVP based on research.
- Develop draft messaging and visual elements.
Prototyping
1.5 week
Step 3
Launch and Test
- Introduce the EVP to the market.
- Collect feedback from employees, candidates, and stakeholders.
Launch and Test
3 months
Step 4
Feedback and Adjust
- Analyze feedback and adjust strategies.
- Regular reviews to ensure alignment and effectiveness.
Feedback and Adjust
-
Key Deliverables
Research
- Organization Positioning as an Employer
- Employee Perception of the Organization as an Employer
- Target Talents Perception and Expectations as an Employer
- Competitor(s) Analysis
- Market Best Practices
Propotyping
- EVP Proposal: Key Drivers and Positioning Statement.
- EVP Tagline
- Key Visual and Designing Elements
- Communication guideline
Launch, Test and Adjust
- Employer Branding Video (Optional)
- EB Communication Roadmap
- Executed Communication Across Various Channels (Template-Base)
- Feedback Measurement
- Dedicated Monthly Meeting Reviews
- Updated EVP Direction or Communication Roadmap (if necessary)
saves your resources
Cost saving for research
Faster time to build and release your EVP
What to expect?
a strategic and tailored experience.
Comprehensive Consultation
Comprehensive Consultation
We deep-dive into understanding your unique challenges and goals for your employer brand.
Hands-On Support Team
Hands-On Support
Our team works closely with you to ensure a smooth roll-out of your branding initiatives.
Customized Framework
Customized Framework
We develop a flexible and thorough LEAN branding plan tailored to your needs.
Leadership Engagement
Leadership Engagement
We provide tools and data to demonstrate the value of employer branding to decision-makers.
Real Example from our Works
Get personalized advice from our experts.
Tell us about your goals and needs, and we’ll arrange a free, quick call to discuss your future plans.
